--- title: KEEP IT SIMPLE STUPID - Digital Commerce Advisor description: "Digital Commerce is simple: The merchant has a product, the price is right and buying is easy; you just have to make certain that you are visible - That's It" --- [![DCA v1](https://digitalcommerceadvisor.com/hubfs/DCA%20v1.svg "DCA v1")](https://digitalcommerceadvisor.com) - [SERVICES](https://digitalcommerceadvisor.com/services) - [COMPANY](https://digitalcommerceadvisor.com/about) - [PARTNERS](https://digitalcommerceadvisor.com/partners) - [WORK](https://digitalcommerceadvisor.com/work) - [CONTACT](https://digitalcommerceadvisor.com/contact) [![DCA v1](https://digitalcommerceadvisor.com/hubfs/DCA%20v1.svg "DCA v1")](https://digitalcommerceadvisor.com) - [SERVICES](https://digitalcommerceadvisor.com/services) - [WORK](https://digitalcommerceadvisor.com/work) - [ACCELERATORS](https://digitalcommerceadvisor.com/salesforce-accelerators) - [COMPANY](https://digitalcommerceadvisor.com/about) - [PARTNERS](https://digitalcommerceadvisor.com/partners) - [INSIGHTS](https://digitalcommerceadvisor.com/commerce-insights) - [CONTACT](https://digitalcommerceadvisor.com/contact) [✕](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/keep-it-simple-stupid#atbs-offcanvas-primary) search - There are no suggestions because the search field is empty. [✕](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/keep-it-simple-stupid#atbs-offcanvas-mobile) [![DCA v1](https://digitalcommerceadvisor.com/hubfs/DCA%20v1.svg "DCA v1")](https://digitalcommerceadvisor.com) - [SERVICES](https://digitalcommerceadvisor.com/services) - [WORK](https://digitalcommerceadvisor.com/work) - [ACCELERATORS](https://digitalcommerceadvisor.com/salesforce-accelerators) - [COMPANY](https://digitalcommerceadvisor.com/about) - [PARTNERS](https://digitalcommerceadvisor.com/partners) - [INSIGHTS](https://digitalcommerceadvisor.com/commerce-insights) - [CONTACT](https://digitalcommerceadvisor.com/contact) [Follow us on Twitter](https://www.linkedin.com/company/digital-commerce-advisor/) [![DCA v1](https://digitalcommerceadvisor.com/hubfs/DCA%20v1.svg "DCA v1")](https://digitalcommerceadvisor.com) - [SERVICES](https://digitalcommerceadvisor.com/services) - [COMPANY](https://digitalcommerceadvisor.com/about) - [PARTNERS](https://digitalcommerceadvisor.com/partners) - [WORK](https://digitalcommerceadvisor.com/work) - [CONTACT](https://digitalcommerceadvisor.com/contact) [Conversion](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/tag/conversion) # KEEP IT SIMPLE STUPID [Digital Commerce Advisor](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/author/digital-commerce-advisor) 24 Sep 2024 [0 Comments](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/keep-it-simple-stupid#comments) - - - Too often, when sales aren’t at the desired level, the Merchant’s eCommerce team starts fine-tuning small details and forgets to take into account the pragmatic overview. For poor sales success there is, in most cases, a simple reason, which can’t be corrected with fine-tuning small details – the consumers simply don’t care about these. **KEEP IT SIMPLE STUPID** Digital Commerce is simple: The merchant has a product, the price is right and buying is easy; you just have to make certain that you are visible – That’s It! Often, for small stores, sales problems is the biggest concern, with low-quality or low traffic as the the biggest reason for this – fix these = profit! If buying or even seeing the shipping price requires registration, it will most likely affect the purchasing decision; the path to purchase ought to be seamless, thus each extra click will take the consumer further away from a successful purchase. A simple checkout without vanities; and, for example, the PayPal express checkout reduces friction in the consumers’ purchasing process. Simple returns, as consumers appreciate ease, simplicity and seamlessness, at every step of the purchasing process. In simple terms, the key to digital commerce success is findability and to minimize friction. **When you remember these, you will always be better!** 1. The right price 2. Easy shopping experience 3. Findability 4. Availability Digital Commerce Advisor LTD is a London based digital retail expert organization that helps you towards smooth online trading. - [Conversion](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/tag/conversion) [0](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/keep-it-simple-stupid#comments) Next Article ### [Salesforce Commerce Cloud Page Designer for B2C Commerce: A faster way to create content](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/salesforce-commerce-cloud-page-designer-for-b2c-commerce-a-faster-way-to-create-content) RELATED ARTICLE ### May Be You Like [Customer Experience](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/tag/customer-experience) ### [How to Boost Growth with Personalized Customer Experiences](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/personalization) October 3 2024 [Digital Commerce Advisor](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/author/digital-commerce-advisor) [Conversion](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/tag/conversion) ### [Practical examples of increasing mobile commerce sales](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/practical-examples-of-increasing-mobile-commerce-sales) September 24 2024 [Digital Commerce Advisor](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/author/digital-commerce-advisor) [Agentic Commerce](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/tag/agentic-commerce) ### [The End of the "Easy vs. Enterprise" Compromise: Introducing Salesforce Storefront Next](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/the-end-of-the-easy-vs.-enterprise-compromise-introducing-salesforce-storefront-next) June 4 2026 [Digital Commerce Advisor](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/author/digital-commerce-advisor) ### [Salesforce Storefront Reference Architecture (SFRA) vs. SiteGenesis](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/salesforce-storefront-reference-architecture-sfra-vs-sitegenesis) September 24 2024 [Pasi Pietarinen](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/author/pasi-pietarinen) ![DCA v1 white](https://digitalcommerceadvisor.com/hs-fs/hubfs/DCA%20v1%20white.png?width=200&height=69&name=DCA%20v1%20white.png) Digital Commerce Advisor is a strategic and technical consultancy focused on helping retailers, brands, and B2B organizations realize their commercial vision. #### LONDON - 167-169 Great Portland Street, London, United Kingdom, W1W 5PF - [SERVICES](https://digitalcommerceadvisor.com/services) - [COMPANY](https://digitalcommerceadvisor.com/about) - [PARTNERS](https://digitalcommerceadvisor.com/partners) - [WORK](https://digitalcommerceadvisor.com/work) - [CONTACT](https://digitalcommerceadvisor.com/contact) ##### Stay informed about innovations [Follow us on LinkedIn](https://www.linkedin.com/company/digital-commerce-advisor) © 2026 Digital Commerce Advisor. 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