Salesforce Commerce Cloud has a built- in feature called B2C commerce page designer.
Page designer is a content editor that makes it easy for business users to manage personalized content like homepage, landing pages and category pages.
Business users can target male consumers who are interested in skiing clothes and apparel. Page Designer’s reusable components allow business users to easily create the same page with graphic and text that targets shoppers with other interests, such as hiking or biking.
With Page Designer, Business users can build consumer experiences that are automatically supported by device type, customer segment, schedule, and locale. Business users can use the same page and component types.
Here’s what Business users can do with B2C Commerce Page Designer
- Configure when a page is visible and who can see it.
- Configure when a component is visible in a region and who can see it.
- Provide different content for components per locale.
- Upload content assets.
- Configure SEO settings.
- Enable search for Page Designer pages.
Workflow with B2C Commerce Page Designer:
- Design: Determine how shoppers access the pages (via email, category landing, or marketing content).
- Configure: Build pages with components, populate content, and assign products.
- Preview in Page Designer: Click Preview to view by different device types, customer groups, and dates.
- Preview on the storefront: Use the Storefront Toolkit to publish the page, preview by date, customer group, locale, and device type.
- Schedule and publish: Schedule when pages appear and to whom.
Overall, Salesforce Page Designer is a great tool for marketing and business users, creating quickly personalized content to engage customers better with the brand, without the use of technical resources.
So it can be said that Page Designer’s functionalities take advantage of the brand in many ways, increasing sales as well as minimizing the time and resources spent creating new content.