--- title: Salesforce B2C Commerce features & benefits - Digital Commerce Advisor description: Salesforce B2C Commerce (formerly Demandware) has come a long way since its founding in 2004 and its acquisition by Salesforce in 2016. Salesforce B2C Commerce is an enterprise-level hosted SaaS platform popular among large mid-market and enterprise brands and retailers. It is an innovative platform that focuses on personalized customer experiences, scalability, and growth, as […] image: https://digitalcommerceadvisor.com/hubfs/Imported_Blog_Media/My-project-15.jpeg --- [![DCA v1](https://digitalcommerceadvisor.com/hubfs/DCA%20v1.svg "DCA v1")](https://digitalcommerceadvisor.com) - [SERVICES](https://digitalcommerceadvisor.com/services) - [COMPANY](https://digitalcommerceadvisor.com/about) - [PARTNERS](https://digitalcommerceadvisor.com/partners) - [WORK](https://digitalcommerceadvisor.com/work) - [CONTACT](https://digitalcommerceadvisor.com/contact) [![DCA v1](https://digitalcommerceadvisor.com/hubfs/DCA%20v1.svg "DCA v1")](https://digitalcommerceadvisor.com) - [SERVICES](https://digitalcommerceadvisor.com/services) - [WORK](https://digitalcommerceadvisor.com/work) - [ACCELERATORS](https://digitalcommerceadvisor.com/salesforce-accelerators) - [COMPANY](https://digitalcommerceadvisor.com/about) - [PARTNERS](https://digitalcommerceadvisor.com/partners) - [INSIGHTS](https://digitalcommerceadvisor.com/commerce-insights) - [CONTACT](https://digitalcommerceadvisor.com/contact) [✕](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/salesforce-b2c-commerce-features-benefits#atbs-offcanvas-primary) search - There are no suggestions because the search field is empty. [✕](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/salesforce-b2c-commerce-features-benefits#atbs-offcanvas-mobile) [![DCA v1](https://digitalcommerceadvisor.com/hubfs/DCA%20v1.svg "DCA v1")](https://digitalcommerceadvisor.com) - [SERVICES](https://digitalcommerceadvisor.com/services) - [WORK](https://digitalcommerceadvisor.com/work) - [ACCELERATORS](https://digitalcommerceadvisor.com/salesforce-accelerators) - [COMPANY](https://digitalcommerceadvisor.com/about) - [PARTNERS](https://digitalcommerceadvisor.com/partners) - [INSIGHTS](https://digitalcommerceadvisor.com/commerce-insights) - [CONTACT](https://digitalcommerceadvisor.com/contact) [Follow us on Twitter](https://www.linkedin.com/company/digital-commerce-advisor/) [![DCA v1](https://digitalcommerceadvisor.com/hubfs/DCA%20v1.svg "DCA v1")](https://digitalcommerceadvisor.com) - [SERVICES](https://digitalcommerceadvisor.com/services) - [COMPANY](https://digitalcommerceadvisor.com/about) - [PARTNERS](https://digitalcommerceadvisor.com/partners) - [WORK](https://digitalcommerceadvisor.com/work) - [CONTACT](https://digitalcommerceadvisor.com/contact) # Salesforce B2C Commerce features & benefits [Digital Commerce Advisor](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/author/digital-commerce-advisor) 24 Sep 2024 [0 Comments](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/salesforce-b2c-commerce-features-benefits#comments) - - - Salesforce B2C Commerce (formerly Demandware) has come a long way since its founding in 2004 and its acquisition by Salesforce in 2016. Salesforce B2C Commerce is an enterprise-level hosted SaaS platform popular among large mid-market and enterprise brands and retailers. It is an innovative platform that focuses on personalized customer experiences, scalability, and growth, as well as AI and Data. Recently, Salesforce has introduced a new storefront, making launching Composable Commerce easier. In this blog, we describe a few of the most important Salesforce B2C Commerce features and benefits. **Scalability** Salesforce B2C Commerce boasts a strong historical uptime record of 99.99%. Companies can process more than 20,000 orders per minute, making it an enterprise platform that truly scales. Salesforce B2C Commerce has achieved 100% uptime for eight years in a row during cyber weekends. With the ability to process 20,000 orders a minute, companies can potentially generate over a trillion dollars in sales annually with Salesforce B2C Commerce. **Search & Recommendations** Salesforce B2C Commerce comes with Einstein, which leverages AI-powered 1:1 Personalization to help buyers find what they love. Einstein Search uses AI to provide search results based on customers’ interests or preferences, such as colour matching, sizes, or other important attributes. Einstein Product Recommendations is a powerful feature that increases the Added to Cart rate and Average order value. AI-powered recommendations show products that may be interesting to users based on their browsing history, location, age, or other attributes. **Repors & Dashboards** Salesforce B2C Commerce Reports and Dashboards provide valuable information to enhance the data-driven decision-making process. The Reports and Dashboards app gather, analyze, and synthesize data from the online store and configure it into dashboards. Merchants can view online sales, average order value, product, customer, promotion, and traffic data, as well as other important KPIs to help identify trends over time and modify their eCommerce strategy based on real-time data. **Campaigns & Promotions** Salesforce B2C Commerce comes with over 100 out-of-the-box promotions, allowing merchants to launch new promotions quickly. Merchants can define promotions for specific products, groups of products, brands, or the quantity of products purchased, among other criteria. The possibilities are almost unlimited. With Salesforce B2C Commerce’s A/B testing features, merchants can test different campaigns, promotions, and content slots to improve campaign performance and get the most out of their marketing budget. **Content Management** Salesforce B2C Commerce Page Designer streamlines content management, allowing marketers to create and schedule content without technical skills. With Page Designer, merchants can schedule content to be displayed at specific times and dates or for specific dynamic audiences. **Catalog Management** Salesforce B2C Commerce Catalog Management is made simple, even for large catalogues. Salesforce B2C Commerce supports complex product offerings, with features like product types and product variations to set up complex types of products. **Integrations** **AppExchange:** AppExchange is a Salesforce ISV partner marketplace. Previously called Link Cartridges, Salesforce Apps are always certified, trusted, and seamlessly integrated with all Salesforce products. **OCAPI/SCAPI:** Merchants can integrate third-party apps using Salesforce B2C Commerce API (SCAPI) or Open Commerce API (OCAPI). **Mulesoft:** Salesforce’s Integration Platform as a Service (iPaaS), Mulesoft, is a separate Salesforce product that allows merchants to seamlessly integrate any third-party app with other Salesforce products, including Salesforce B2C Commerce. iPaaS makes it possible to integrate legacy software with the cloud, simplifying integration architecture. **Storefront Customization** Salesforce B2C Commerce storefront is highly customizable. Basically, everything the customer sees can be customized, including the checkout process. **Omnichannel Flexibility** Salesforce B2C Commerce’s omnichannel capabilities enable selling anywhere. Salesforce Order Management provides real-time inventory visibility, BOPIS (Buy Online, Pick Up In-Store), and the ability to capture orders when, for example, customer service needs it. Salesforce B2C Commerce is now the most powerful solution for omnichannel businesses like department stores and enterprise brands. **Global Sales Features** **Multi-currency:** Salesforce B2C Commerce allows for end-to-end multi-currency pricing in up to 150 currencies. Merchants can sell products internationally from one site, and product prices, shipping methods, shopping costs, payment methods, and promotions vary by currency. **Multi-site Management:** Merchants can manage multiple country-specific sites from a single admin with Salesforce B2C Commerce’s Single-Realm architecture. Dozens of global brands use Single-Realm architecture to manage tens of country-specific sites. **AppExchange Partners:** From AppExchange, merchants can find essential partners for Global Expansion, including Avalara, Global-e, and ESW. **Composable Commerce** Salesforce B2C Commerce is a composable commerce-ready enterprise platform. Salesforce’s latest storefront makes composable commerce as easy as possible, including everything from the home page to checkout, hosting, and API Connector. **The PWA kit**, Managed Runtime, and API Connector include everything for Composable Commerce: hosting with a historical uptime of 99.99%, Salesforce B2C Commerce features (all described above), and storefront templates that streamline Composable Commerce projects, with everything needed included out-of-the-box. **The Hybrid Storefront** is a perfect solution for SFRA or Sitegenesis users. The Hybrid Storefront allows Composable Commerce implementation piece by piece. The Hybrid Storefront approach is a solution for businesses that want to save resources and implement only small parts at a time. ![](https://digitalcommerceadvisor.com/hs-fs/hubfs/Imported_Blog_Media/unnamed-1024x576.jpg?width=1024&height=576&name=unnamed-1024x576.jpg) **Who can benefit from Salesforce B2C Commerce?** Brands looking to increase revenue and loyalty usually find Salesforce B2C Commerce to be the best platform for their brand. Salesforce allows brands to utilize their customer data and drive more revenue through AI and data-driven best practices. **How much does Salesforce B2C Commerce cost?** Salesforce B2C Commerce license varies between 1-3% of Gross Merchandise Value. Standard implementation costs range from $350,000 to over a million. With the Rapid Launch kit, Merchants can launch Salesforce B2C Commerce in 12 weeks with a minimal budget of $99,000. Updates are optional; usually, when merchants need an update, it costs between $15,000 to $30,000, depending on customization. Salesforce doesn’t push merchants to update their platform; security and performance are managed 100% by Salesforce. **Is Salesforce B2C Commerce Expensive?** Not at all. Typically, the Salesforce B2C Commerce payback period is under 6 months. Increased AOV, Conversion Rate, traffic, and drive revenue, so ROI is typically 10-30% for enterprise businesses. **Digital Commerce Advisor** Digital Commerce Advisor is a global commerce consulting firm committed to helping brands and retailers at every stage of their journey, wherever they may be. Our capabilities include retail expertise, field-tested methodologies, and deep technical knowledge. Our commitment to client success is evident in everything we do. Whether it’s strategy or technology, we stand behind our work at all times. We guarantee our services because we understand that your business and customers. [0](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/salesforce-b2c-commerce-features-benefits#comments) Next Article ### [How to Boost Growth with Personalized Customer Experiences](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/personalization) RELATED ARTICLE ### May Be You Like ### [Unlock the Power of Salesforce B2C Commerce with Managed Services](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/unlock-the-power-of-salesforce-b2c-commerce-with-managed-services) September 24 2024 [Digital Commerce Advisor](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/author/digital-commerce-advisor) ### [SALESFORCE COMMERCE CLOUD FOR MIDDLE MARKET](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/salesforce-commerce-cloud-for-middle-market) September 24 2024 [Pasi Pietarinen](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/author/pasi-pietarinen) ### [Introducing the Digital Commerce Advisor’s Salesforce Composable Commerce Accelerator](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/introducing-the-digital-commerce-advisors-salesforce-composable-commerce-accelerator) September 24 2024 [Pasi Pietarinen](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/author/pasi-pietarinen) [Agentic Commerce](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/tag/agentic-commerce) ### [Salesforce B2C Commerce Innovations and the 2026 Roadmap](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/salesforce-b2c-commerce-innovations-and-the-2026-roadmap) September 11 2025 [Digital Commerce Advisor](https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/author/digital-commerce-advisor) ![DCA v1 white](https://digitalcommerceadvisor.com/hs-fs/hubfs/DCA%20v1%20white.png?width=200&height=69&name=DCA%20v1%20white.png) Digital Commerce Advisor is a strategic and technical consultancy focused on helping retailers, brands, and B2B organizations realize their commercial vision. #### LONDON - 167-169 Great Portland Street, London, United Kingdom, W1W 5PF - [SERVICES](https://digitalcommerceadvisor.com/services) - [COMPANY](https://digitalcommerceadvisor.com/about) - [PARTNERS](https://digitalcommerceadvisor.com/partners) - [WORK](https://digitalcommerceadvisor.com/work) - [CONTACT](https://digitalcommerceadvisor.com/contact) ##### Stay informed about innovations [Follow us on LinkedIn](https://www.linkedin.com/company/digital-commerce-advisor) © 2026 Digital Commerce Advisor. All Rights Reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Digital Commerce Advisor", "url" : "https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/author/digital-commerce-advisor" }, "dateModified" : "2024-09-24T16:54:20.871Z", "datePublished" : "2024-09-24T16:49:48.000Z", "headline" : "Salesforce B2C Commerce features & benefits - Digital Commerce Advisor", "image" : [ "https://digitalcommerceadvisor.com/hubfs/Imported_Blog_Media/My-project-15.jpeg" ], "mainEntityOfPage" : { "@id" : "https://digitalcommerceadvisor.com/digital-commerce-advisor-insights/salesforce-b2c-commerce-features-benefits", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://digitalcommerceadvisor.com/hubfs/DCA%20v1.svg" }, "name" : "Digital Commerce Advisor LTD" } } ```