Personalized customer experiences are the key driver of building loyalty. As an eCommerce Executive or Marketer, you’ve likely seen how Customer Acquisition Costs have skyrocketed year over year. Keeping your customers happy and driving profitable growth go hand in hand. When you have the right data in place, it’s essential to use it to build personalized customer experiences that drive loyalty and, in turn, more profitable growth.
"80% of consumers say personalized customer experiences matter even more than the product or service itself."
Leverage personalization in every interaction with your customers.
When a customer provides her name, email, phone number, address, purchase, and browsing history, she expects your brand to use this data to improve her shopping experience.
Personalized product recommendations
Consumers discover products they love and find inspiration when a website tailors collections and recommendations based on their purchase and browsing history. Salesforce Einstein can personalize product recommendations 1:1 based on customer interests.
Personalize email, WhatsApp, and SMS messaging
Personalized real-time marketing converts up to 10 times better than traditional newsletters with generic product offerings. With Salesforce Marketing Cloud, marketers can 1:1 personalize messaging in email, WhatsApp, and SMS to deliver real-time marketing that drives better conversations.
Bring Marketing and Commerce together
When you have a Customer 360 view, you can hyper-personalize customer experiences in both Marketing and Commerce.
How does this work in practice?
Saks’ customer, Rachel, has made previously two purchases from the Saks store. Saks sends her a personalized WhatsApp message, which includes a link to her personalized webpage.
Source: Dreamforce 2024
The personalized webpage greets Rachel with a personalized message and product recommendations from Saks' fall collection, tailored to fit her personal style and interests.
Source: Dreamforce 2024
Looks amazing, doesn’t it?
How is this made possible?
With Salesforce B2C Commerce, you can create customer-specific URLs, and Einstein-powered product recommendations, along with dynamic content, will tailor the webpage just for them.
Once you have the customer-specific URL, you can send it to the customer via email, WhatsApp, or SMS in real-time — for example, right after they visit the fall collection page.
These are all native features of Salesforce B2C Commerce and Salesforce Marketing Cloud, helping brands hyper-personalize customer experiences across every touchpoint.
Salesforce B2C Commerce is an enterprise-class solution that enables you to personalize 1:1 customer experiences for millions of customers, without significant manual effort.
If you are interested to see this in action, schedule a personal demo with us, and we’ll show you how it works in practice. It will take only 15 minutes of your time.