The world of digital commerce is evolving at an unprecedented pace. With consumer behavior shifting and AI becoming a core component of daily life, brands must adapt to stay competitive. Salesforce has recognized this imperative and announced a significant commitment to double its investment in Salesforce Commerce Cloud. This strategic move is not just about adding new features; it's about redefining the entire commerce landscape to help brands reduce total cost of ownership (TCO), supercharge productivity, and deliver deeply personalized, high-converting experiences.
Here is a detailed look at the most important innovations and enhancements on the Salesforce B2C Commerce roadmap for 2026.
Easy and Robust Merchandising
Salesforce is equipping merchandisers with a new suite of AI-powered and automated tools designed to boost efficiency and help them achieve more with less manual effort. These innovations are compatible across all storefronts, from the classic SiteGenesis to SFRA and the modern Salesforce Composable Storefront.
Product Readiness Toolkit
This toolkit is a critical step in streamlining the often-tedious process of preparing products for launch.
Detailed Explanation: Instead of manual audits, merchants can use enhanced search and clear readiness indicators to quickly find products with missing attributes, like prices, images, or stock status. The real power lies in the ability to create custom "Readiness Rules." For example, a rule could be set to flag any apparel product that lacks a size chart and a minimum of three high-resolution images. This proactive monitoring, accessible through centralized dashboards, ensures every product meets quality standards before it goes live, accelerating time-to-market.
Benefits: Reduces manual work, ensures data quality, and accelerates product launches. Merchants can be confident that products are "sellable" from day one.
GA Dates: Enhanced Search & Data Exports (GA October 2025), Readiness Rules (GA February 2026), AI-Assisted Updates (GA June 2026).
Search Ranking Rules: Boost and Bury
This feature gives merchandisers direct, granular control over the search and category results pages, turning them into a powerful merchandising tool.
Detailed Explanation: Merchandisers can create rules to "boost" specific products or collections to the top of search results or "bury" others further down. For instance, a brand could boost all "new arrivals" for a seasonal campaign or promote high-margin items. The rules can be tied to specific attributes, scheduled to run during a sale, or even aligned with customer segments for a personalized touch. This moves beyond simple keyword optimization to a strategic, goal-oriented approach.
Benefits: Strategically promote products to align with business goals (e.g., clearance, new collections). Maximize the impact of merchandise teams by giving them direct control over product visibility and personalize the shopping journey for different customer segments.
GA Date: Pilot Q1 2026.
Sort by Unit Price
A seemingly simple but highly impactful feature, especially for businesses in the grocery, health, and beauty sectors where consumers are highly value-conscious.
Detailed Explanation: This feature introduces a new sorting attribute that allows shoppers to compare products based on a standardized unit of measure (e.g., price per ounce, pound, or kilo). This is particularly useful for products sold in different package sizes. Salesforce B2C Commerce automatically calculates the unit price from existing product data, eliminating the need for merchants to manually create and maintain a separate price book, which is a significant time-saver.
Benefits: Enhances the customer experience by enabling true "apples-to-apples" price comparisons, helping them find the best value. This feature also reduces the data management burden on merchants.
GA Date: GA October 2025.
Agentic Merchandising
This is a forward-looking innovation that ushers in the era of AI-powered, autonomous commerce.
Detailed Explanation: This goes beyond simple automation. Personalized Workspaces in Business Manager will learn a user's unique goals and daily tasks to create a customized, intuitive interface. Contextual Insights will be embedded directly into these workflows, providing relevant data—like campaign performance or visual merchandising effectiveness—at a glance, enabling smarter, faster decisions. Finally, Merchandising Attribution will be able to connect every merchandising action directly to the shopper behavior it influenced. For example, it will tell a merchandiser that boosting a specific product on the homepage led to a 15% increase in conversions for a particular customer segment, providing concrete, data-driven insights.
Benefits: Accelerates productivity with intelligent automation, provides data-driven insights in a user's workspace, and enables merchandisers to pinpoint exactly what caused a change in shopper behavior.
GA Date: GA Q2 2026.
Visual Experience Editor
This feature is a major leap in content and commerce orchestration for the composable world, designed to empower non-technical users.
Detailed Explanation: Salesforce is modernizing Page Designer to create a single, standardized source for content across any channel. This means both developers and merchandisers can efficiently manage and deliver content without relying on separate systems. The editor will enable users to create dynamic, personalized experiences for Composable Storefronts without code. For example, a marketer could set up a rule to automatically display a different hero banner to customers who have previously purchased from a specific category. The editor will also provide out-of-the-box home and content pages, eliminating the need for developer setup and accelerating time-to-market.
Benefits: Simplifies content management, reduces TCO, and empowers merchandisers to create personalized experiences without developer intervention.
GA Date: GA H1 2026.
High-Converting Experiences
Salesforce B2C Commerce innovations are not only about efficiency but also about creating a seamless and secure experience for the end-shopper, ultimately driving conversions.
Shopper Login Passkey Support
This feature brings a new level of security and convenience to the login process.
Detailed Explanation: Based on WebAuthn standards, this new authentication method allows shoppers to log in using biometric data (e.g., Face ID, fingerprint) or hardware tokens instead of a traditional password. This eliminates the friction of forgetting a password or the risk of using a weak one. By providing a simpler, more secure way to log in, brands can increase the conversion rate from guest to registered users.
Benefits: Elevates security for shoppers and increases guest-to-registered user conversion by simplifying the login experience.
GA Date: GA January 2026.
Native Intelligent Search
This is a foundational innovation that moves beyond keyword-based search to understand the shopper's intent and context.
Detailed Explanation: The new Native Search engine will be a true asset for product discovery. Contextual Search: Semantic Understanding goes beyond matching keywords and understands natural language. For example, a customer can search for "something cool for hot summer nights" and the system will understand the intent and return results like lightweight pajamas, breathable bedding, or fans, without the merchant having to manually tag every product with these phrases. Shopper Context takes this one step further by applying data about the shopper and their environment, such as their location or the current season, to deliver even more relevant results. This reduces the need for costly third-party search solutions and creates a more human-like, guided shopping experience.
Benefits: Provides a superior, more relevant search experience for customers, eliminates the cost and complexity of third-party solutions, and drives higher conversions.
GA Date: GA Q2 2026.
Connected Commerce
Salesforce is expanding the reach of your commerce business, enabling you to meet customers wherever they are—from social media to conversational AI platforms.
Product Discovery in AI Shopping Platforms
With an increasing number of searches not resulting in a click on Google, this feature helps brands tap into new revenue streams.
Detailed Explanation: Salesforce B2C Commerce will make your product catalog discoverable to leading third-party AI platforms. When a user is interacting with an AI, such as ChatGPT, Gemini or Claude, and asks for a product recommendation, your products can appear in the response. Out-of-the-box analytics will track traffic, GMV, and conversions from each AI source, providing valuable insights. In-Line Checkout enables shoppers to make a direct purchase from the AI platform itself, eliminating friction and keeping the conversion within the AI conversation.
Benefits: Expands your product catalog's reach, enables new revenue streams, and provides data to measure the performance of new channels.
GA Dates: Index Catalog (GA Q4 2026), In-Line Checkout (GA Q1 2026).
Enhanced Social Commerce
Salesforce is strengthening its native integrations with the platforms where shoppers spend their time.
Detailed Explanation:
Instagram & Facebook: An improved integration quality with Meta will use FBP and FBC cookies in server-side events for more accurate ad attribution. The new Native Permalink Integration allows shoppers to add products to their cart directly in Meta and seamlessly check out on your Salesforce B2C Commerce site, reducing cart abandonment.
TikTok: A native integration allows merchants to onboard and synchronize their catalog to a TikTok shop directly from Business Manager. The new V2 cartridge update introduces "Gift with Purchase" support, allowing for more compelling promotions.
Benefits: Delivers a more seamless shopping experience, improves ad performance, and enables powerful new promotional strategies on social media.
GA Dates: Meta Permalinks & Integration Quality (GA Q4 2025), Streamlined Setup for Meta & TikTok (GA Q1 2026), TikTok Gift with Purchase (GA Q4 2025).
Ready to transform your commerce strategy and take advantage of these game-changing innovations? Digital Commerce Advisor is a leading Salesforce consulting partner, and we are experts in implementing and optimizing Salesforce B2C Commerce for brands like yours. Contact us today to learn more.