Very often Salesforce Commerce Cloud is described as an Enterprise only eCommerce platform. That’s not true, Salesforce Commerce Cloud fits perfectly for Middle Market needs and budgets.
Salesforce Commerce Cloud is the most trusted enterprise eCommerce platform, but it isn’t limited only to large global brands, there are many ways how middle-market brands can benefit from using Salesforce Commerce Cloud.
We define the Middle Market eCommerce based on online sales or website traffic. If you have 2,000,000 annual visitors, 40,000 orders, and $5M of online sales, you belong to Middle-Market.
Salesforce Commerce Cloud fits perfectly for Middle Market brands who are looking for growth.
Salesforce Commerce Cloud is the most feature-rich SaaS eCommerce platform in the market that enables unlimited scalability.
Customer experiences
With SFCC brands You can build strong customer experiences, and optimize the conversion funnels. Nowadays the share of mobile traffic is between 60-70%, with SFCC brands can develop rapidly Mobile-first experiences that convert effectively mobile traffic to sales.
Marketing and Merchandising
SFCC enables marketers and merchandisers to launch personalized promotions and campaigns faster. SFCC includes over 100 pricing and promotion options for merchandising, marketers can launch smart campaigns and personalized promotions that drive sales.
Artificial Intelligence
Salesforce Einstein is Salesforce Commerce Cloud’s built-in AI-powered personalization feature. Einstein leverages data to personalized shopping experiences, like personalized product recommendations, 1:1 personalized promotions, and personalized content.
Unlimited Scalability
Salesforce Commerce Cloud makes global expansion easier. SFCC allows pricing and payments with multiple currencies. Brands can launch local websites faster with Single-REALM architecture, and manage multiple storefronts in a single instance.
From Link Cartridge Marketplace, brands can find the best third-party applications that support business needs. Link Cartridge Marketplace includes only verified and very robust applications that really benefit merchants’ business. Link Cartridges can be quickly installed and configured to the SFCC platform to fulfill specific business needs.
When brands start using Salesforce Commerce Cloud, they can expect improved conversion rates, average order value, and higher Customer Life Time Value. Personalized Customer Experience increases sales 10-20 %, for consumers who click personalized product recommendations
The average ROI for Salesforce Commerce Cloud has been 139%
Implementing the Salesforce Commerce Cloud depends on the requirements for the project. SFCC implementations have to always include High-level Discovery, Storefront Implementation, Design, Customization, Integrations, Quality Assurance Project Management, and sometimes Launch Readiness as well.
Timeframe and the budget is depending on customization and integration requirements. With fewer customizations and complex integrations Go-to-market time can be as short as 12 weeks, while for projects with complex integrations, and customizations, the Go-to-market time can be up to 52 weeks.
A typical middle-market implementation generally takes from 12 weeks to 26 weeks.
Digital Commerce Advisor is the experienced implementer for Salesforce Commerce Cloud, with more than 30 Certified Salesforce Commerce Cloud Developers and Architects.