Too often, when sales aren’t at the desired level, the Merchant’s eCommerce team starts fine-tuning small details and forgets to take into account the pragmatic overview.
For poor sales success there is, in most cases, a simple reason, which can’t be corrected with fine-tuning small details – the consumers simply don’t care about these.
KEEP IT SIMPLE STUPID
Digital Commerce is simple: The merchant has a product, the price is right and buying is easy; you just have to make certain that you are visible – That’s It!
Often, for small stores, sales problems is the biggest concern, with low-quality or low traffic as the the biggest reason for this – fix these = profit!
If buying or even seeing the shipping price requires registration, it will most likely affect the purchasing decision; the path to purchase ought to be seamless, thus each extra click will take the consumer further away from a successful purchase.
A simple checkout without vanities; and, for example, the PayPal express checkout reduces friction in the consumers’ purchasing process.
Simple returns, as consumers appreciate ease, simplicity and seamlessness, at every step of the purchasing process.
In simple terms, the key to digital commerce success is findability and to minimize friction.
When you remember these, you will always be better!
Digital Commerce Advisor LTD is a London based digital retail expert organization that helps you towards smooth online trading.